Last updated: 01 January 2023
Earls Dog Food® (“us”, “we”, or “our”) operates earlsdogfood.co.uk (the “Site”). This page informs you of our policies regarding the collection, use and disclosure of Personal Information we receive from users of the Site.
We use your Personal Information only for providing and improving the Site. By using the Site, you agree to the collection and use of information in accordance with this policy.
Information Collection And Use
While using our Site, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Personally identifiable information may include, but is not limited to your name, email address, postal address, phone number, etc. (“Personal Information”).
Log Data
Like many site operators, we collect information that your browser sends whenever you visit our Site (“Log Data”).
This Log Data may include information such as your computer’s Internet Protocol (“IP”) address, browser type, browser version, the pages of our Site that you visit, the time and date of your visit, the time spent on those pages and other statistics.
In addition, we may use third party services such as Google Analytics that collect, monitor and analyze this data.
Cookies
Cookies are files with a small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a web site and stored on your computer’s hard drive.
Like many sites, we use “cookies” to collect information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site.
Security
The security of your Personal Information is important to us, but remember that no method of transmission over the Internet, or method of electronic storage, is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.
Changes To This Privacy Policy
This Privacy Policy is effective as of 01 January 2023 and will remain in effect except with respect to any changes in its provisions in the future, which will be in effect immediately after being posted on this page.
We reserve the right to update or change our Privacy Policy at any time and you should check this Privacy Policy periodically. Your continued use of the Service after we post any modifications to the Privacy Policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.
If we make any material changes to this Privacy Policy, we will notify you either through the email address you have provided us, or by placing a prominent notice on our website.
Contact Us
If you have any questions about this Privacy Policy, please contact us at:
Earls Dog Food®
123 Main St
London, UK
W1D 7AJ
Email: [email protected]
Below we have provided detailed information on the data we collect, how it is used, how long it is retained, and the lawful basis for processing for each purpose.
Orders
When you place an order with us, you will provide us with your name, email address, postal address, payment information, product selections, and other information required to process and fulfill your order.
We require this information to process and ship your orders, notify you of order status, verify your payments, and provide associated support for your orders with us.
The lawful basis for this processing is the performance of a contract between you and us.
We retain this information for the period necessary to fulfill your order unless otherwise required by law.
Newsletters
If you sign up to receive our email newsletter, you will provide us with your email address. We use this information to send you periodic newsletter and inform you about events, products, and services we feel may interest you. You may opt-out of these messages at any time by following the unsubscribe instructions provided in the message.
The lawful basis for this processing is consent. We will retain this information until you withdraw consent or we end this newsletter service.
User Accounts
If you create a user account on our Site, we will collect your name, email address, delivery address, order history and other information associated with your account.
We use this information to maintain your user settings and preferences, provide customer support, fulfill your orders, and keep you informed about Earls Dog Food products and services. The lawful basis is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.
We retain this information as long as your account is active. We also retain some information from deleted accounts to comply with law, prevent fraud, assist with investigations, resolve disputes, analyze or troubleshoot programs, enforce our Terms of Use, or take other actions permitted by law.
The lawful basis for this processing is consent or our legitimate interests in responding to claims, preventing harm to others, and improving our services.
Contact Forms
We offer contact forms on our Site for you to contact us with questions or feedback. If you contact us, you will provide us with your name, email address, phone number and the contents of your message. We use this information to respond appropriately.
The lawful basis for this processing is our legitimate interest in fulfilling your request and communicating with you. We retain this information for two years unless otherwise required by law.
Promotions
For certain promotions, we will collect additional personal information that is required to administer the promotion.
For example, if you enter a photo contest, we collect your name, email address, postal address and photo submission. This information is used to run the promotion, notify winners, and award prizes.
The lawful basis for this processing is the performance of a contract between you and us and/or taking steps, at your entrant’s request, to potentially enter into such a contract.
We retain this information for the period necessary to complete the promotion unless otherwise required by law.
Surveys
We may contact you to participate in user surveys. If you participate, we will request certain information from you. Participation is voluntary and you therefore have a choice whether or not to disclose requested information.
Survey information will be used for purposes such as monitoring or improving use and satisfaction of the Site, determining effectiveness of communications, and improving our products and services.
The lawful basis is our legitimate interest in understanding how well our Site and services meet user needs. We retain survey information for up to five years unless otherwise required by law.
Cookies and Tracking Technology
We use cookies and similar tracking technologies to track activity on our Site and store certain preferences.
For example, we use cookies to remember your log-in details, help optimize functionality and personalize your experience. Our lawful basis is consent for strictly necessary cookies and legitimate interests for functional cookies.
You may revoke consent for the use of cookies at any time. However third party services (e.g. social media, videos) may deploy their own cookies on which we have limited control. Please review such third party privacy policies before engaging their services.
We retain cookie data for 13 months unless otherwise required by law.
Usage Analytics
We use Google Analytics and other third-party usage analytics services which deploy cookies to track how our Site is used. Data collected will include webpage page visits, traffic sources, user’s country or region, device type, operating system and other usage data.
We use this information to monitor and improve our Site, track potential hackers, improve security, analyze trends, administer the Site, learn about user demographics and interests, identify issues, and enhance content.
Our lawful basis is legitimate interest in monitoring our networks and services, improving user experience, securing systems, and developing our offerings.
We generally retain analytics data for 26 months unless otherwise required by law. To opt out of being tracked by Google Analytics click here.
Social Media Features
Our Site may include social media features such as social media buttons and widgets (e.g. “Share This”, “Like” buttons). These features will collect your social media profile information and browsing information which is processed by the respective social network.
The lawful basis is our legitimate interest in communicating with you via social networks and these features rely on your consent with the respective social network. This data is retained until you withdraw consent or as permitted by law.
Please refer to the privacy policy of those social networks for more information about how your data is handled.
Advertising Partners Privacy Policies
Third-party ad servers or ad networks use technologies like cookies, JavaScript, or Web Beacons to automatically collect information about your activities on the Site and other websites to provide you targeted advertising based upon your browsing activities and interests.
These advertising partners include, but are not limited to:
- Google Adsense (privacy policy)
- Zanox (privacy policy)
- Amazon Associates (privacy policy)
We do not have access or control over these third-party technologies. The lawful basis is consent for cookies and legitimate interests for processing data for the purpose of providing customized ads.
You can opt-out of interest-based targeting provided by participating ad servers through the Digital Advertising Alliance opt-out page.
External Websites
Our Site provides links to other external websites. We do not control the privacy policies of these sites. You should review the privacy policy statements of those external websites to understand how they may process your personal data.
Lawful Basis for Processing
The lawful basis on which we rely to process your personal data include:
- Your consent
- The performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract
- Our legitimate interests, namely the proper administration of our website, business and communications
- Compliance with our legal obligations
Your Rights and Controlling Your Personal Information
We aim to take reasonable steps to allow you to access, correct, amend, delete, port, and restrict the processing of your Personal Data. This service will be provided to you free of charge, unless it would require a disproportionate effort. Please contact us if you wish to exercise these rights.
Where consent is the lawful basis, you may withdraw consent at any time by contacting us. All communications with regard to deleting or restricting processing of personal data will be acted upon as soon as possible, unless there is a legal requirement to retain your information. It may take some time for the changes to fully take effect.
If you believe we have handled your personal data in an inappropriate or illegal manner, you also have the right to file a complaint with the ICO, the UK supervisory authority for data protection issues.
Data Retention
We only retain personal data for as long as necessary to fulfil the stated purposes in this policy or for other legitimate purposes like complying with our legal obligations, resolving disputes, and enforcing our agreements.
Because these needs can vary for different data types and purposes, retention periods will vary.
Data Transfers
Information we maintain may be transferred to, stored and processed on servers located in various countries around the world. We take steps to ensure adequate protections are in place to safeguard the transfer of your personal data.
Children’s Privacy
Our Site is not intended for nor targeted to children under 16, and we do not knowingly or intentionally collect personal information about children under 16. If we learn we have collected personal information of a child under 16 we will take steps to delete such information.
Changes To This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
Contact Us
If you have any questions about this Privacy Policy, You can contact us:
By email: [email protected]
By phone number: 020 7946 0020
By mail:
Earls Dog Food Ltd
123 Main Street
London, W1D 7AJ
United Kingdom
